Maker of botanical beauty
Florist
Jonas Van Avermaet
Jonas in a rare moment- seated. 2021
Located in the heart of young Eilandje (Antwerp), Blomster has the feeling of an urban cave, with great music and colorful living interiors.
So ofcourse, I had to ask Jonas, the obvious.
Why flowers and plants?
“The idea of opening Blomster came to mind in the summer of 2015, during a holiday. Apparently out of the blue. It was going to be a plant shop. So no flowers, even. (it was a few years before the whole greenery and plants hype) But quickly after – like within the next half hour – the whole idea for Blomster fell into place; I know the materials I was going to use for the interior, the typical blue colour from the Jardin Majorelles would be very present, it would be plants, flowers, some art, ceramics and a few magazines. And it would be called Blomster.”
“Blomster is basically a little place where parts of who I am and what I’m interested in find (a) room to be together.”